The need:
Showcase the 911 in an Italian setting.

The objective was to craft a compelling narrative around the Porsche 911 Carrera S Cabriolet, immersing it in the rich cultural and scenic landscapes of Italy.

Through captivating storytelling and visually striking content, we highlighted the essence of the 911 within an Italian context, blending heritage, driving passion, and iconic locations.

This content was developed for Porsche’s global content pool, ensuring a worldwide audience could experience the unique connection between the 911 and Italy’s legendary roads, lifestyle, and automotive culture.