I am 26-year-old raised and based in Milan, Italy.
Since a fairly young age I was very fond of Technology, which is one of my primary passion and graduation.
After I left HUAWEI CBG back in 2023 I focus mostly in Marketing activities and projects for automotive, tech, fashion and luxury clients. With a combination of precision and creativity, I bring a unique approach to Marketing, Social Media and Community Management.
If I can describe my passions... It would take lots of time. But I can say that my hobbies include:
Cycling, cars, digital & analog cameras, watches, traveling, everything tech, the Italian and classy lifestyle...
How did I get into sports and cycling field?
My passion for cycling was ignited by my brother and a few friends who had been enthusiasts since childhood. They introduced me to the sport, and I quickly became immersed in a world where I had the privilege of meeting and interacting with professional athletes such as Ignazio Moser, Davide Viganò, and Ivan Cortina, among others.
Eventually, I purchased my own racing bike and began enjoying rides around Milan or joining group outings, even though I wasn’t a professional cyclist. As I continued to connect with others in the cycling community, I became acquainted with race organizers and established myself as a recognized figure in the Fixed Gear scene, both in Italy and internationally, particularly in the United States.
For several years, I worked at cycling events as a photographer and social media manager, supporting race teams sponsored by various brands.
In 2017, I co-founded a cycling team with other athletes, competing internationally in events across Italy, the UK, and South Korea.
In 2018, I left the cycling world to pursue a new career path with Xiaomi. However, the friendships and connections I built during those years remain strong and continue to be an important part of my life.
*Image license Red Hook Crit LLC.
Since childhood, my love for cars has been unwavering. I spent countless hours immersed in racing games like Need for Speed and Gran Turismo on my PlayStation 2. As I grew older, my passion only deepened, fueled by the inspiring individuals I met at various automotive events.
Today, I work in the automotive industry, collaborating with Porsche. I currently contribute to Porsche AG's channels and dealership networks as well as ERG Media and Type 7, Porsche’s renowned magazine for those who are driven by passion and design.
Whether organizing or attending major automotive events in Italy and abroad, I’ve established myself as a dedicated professional and enthusiast in this dynamic field.
Photography has been my greatest passion since 2013, when a friend let me try his camera. From that moment, I was hooked, capturing everything from landscapes to portraits and constantly pushing myself to improve.
My focus shifted when friends introduced me to cycling, opening up new challenges and opportunities. Eager to grow, I sought advice from experienced photographers, assisted on shoots, and refined my skills. Within a few years, I found my niche and began attracting interest from brands.
By 2016, I was growing as a photographer and started offering product asset services while working with sports teams across Italy. Collaborating with brands not only enhanced my photography but also introduced me to marketing, teaching me the importance of branding and storytelling.
These experiences shaped my career and helped me become the professional I am today.
I joined the Xiaomi family as Head of Community, Brand Channel Communications, and Brand Ambassador, overseeing content across multiple channels. Later, I worked alongside the Brand Manager and HQ to launch POCO, a new subbrand within Xiaomi, in Italy, leading both the brand's introduction in the country and the development of its global and Italian community.
I joined HUAWEI CBG Italy as Community Manager, Brand Channel Communications, and Online Operations, playing a key role within the E-Commerce and Marketing departments. My responsibilities spanned managing KOLs, communities, developing and executing brand communication strategies across multiple channels, and ensuring seamless online operations. I collaborated with cross-functional teams to align brand messaging, enhance user engagement, and optimize the customer journey across digital platforms. Additionally, I contributed to the development of targeted marketing campaigns aimed at strengthening brand presence and driving sales.
I am currently working with various clients and on projects as a Marketing Specialist and Project Manager.
Moreover, as of now, I am seeking a full-time employment in a company.
I work between Italy - Milano - and Switzerland, creating and managing projects across various industries. Also available for collaborations worldwide, bringing creativity and expertise wherever it’s needed.