Avirex Europe x Gents Cafe Studio

Product
Zavattarello

We embarked on an adventure shoot in Zavattarello to capture the storytelling essence of Avirex Europe—a brand renowned for its high-quality leather jackets and military-inspired apparel—bringing their products to life through content shared across their e-commerce platform.

Set in the heart of Oltrepò Pavese, a picturesque triangle of land nestled between the Lombard valley and the Po River, this region sits at the crossroads of Piedmont, Liguria, and Emilia Romagna. Known for its rolling hills, medieval villages and castles, breathtaking panoramic views, and authentic Italian cuisine, it provided the perfect backdrop for our visuals.

More about this collaboration was later featured in Gents Café’s newsletter and digital magazine, while updates were shared on @gentscafe’s social media channels.

Services: shooting - post production.

Client: Gents Cafe Studio for Mismo Bags DK.

Assistants: Alessandro Coltro, Andrea Vailetti.
Location: Andrea Vailetti.
Models: Andrea Vailetti, Alvise Mori.