During the FW shows in Milan, I was recruited as a photographer, then content curator for their fashion magazines, which were released in Japan.
The project's goal was to capture candid moments during shows. That meant getting in touch with models and MUAs, to help visualize stories behind the main event.
Side goal was also showing what models wear on the streets, while taking pictures, a rep interviewed the model.
Before the show we created a set, thanks to the fashion brand, where we could place the model and shoot magazine style pictures.