I had the role of using the device everyday, make content, review it and finally advertise it on the market.
My job was to review the device itself, ranging from the battery, display to GPS. Every review I wrote was made public via Xiaomi's social media. Once I finished reviewing it, I had to make digital content about it, such as pictures and promo videos, using DSLR's. All media content was aimed to Xiaomi's, Global and Italy, social media platforms.
This is so called "#ShotOnMi8" program, where Xiaomi challenged its collaborators to advertise the device at its best, using flagship's top tier features, such as the cameras.