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Xiaomi Mi8

I teamed up with Xiaomi for this flagship release, here in Italy.


Xiaomi Mi8, flagship of 2018

I had the role of using the device everyday, make content, review it and finally advertise it on the market.

Reviewing and developing content for advertisement

My job was to review the device itself, ranging from the battery, display to GPS. Every review I wrote was made public via Xiaomi's social media. Once I finished reviewing it, I had to make digital content about it, such as pictures and promo videos, using DSLR's. All media content was aimed to Xiaomi's, Global and Italy, social media platforms.

Content development with the device itself

This is so called "#ShotOnMi8" program, where Xiaomi challenged its collaborators to advertise the device at its best, using flagship's top tier features, such as the cameras.


Genova, IT

Pianezza, IT

Museo Novecento, IT

Citylife, IT

Gather, think, develop, launch.